What are AdWords
AdWords is an online advertising service, developed by Google, where advertisers pay to display brief advertising copy to web users.

Why to Choose Adwords?

• Attract more customers.
Whether you’re looking to bring in new website visitors, grow online sales, get the phones ringing or keep customers coming back for more, Google AdWords can help.
• Reach the right people at the right time
. Your business gets found by people on Google precisely when they’re searching for the things that you offer.
• Advertise locally or globally.
Target your ads to customers in certain countries, regions or cities — or within a set distance from your business or shop.        Google AdWords is pay-per-click advertising offered by Google. It is one of the most effective ways to get leads and sales to your website, and in some cases, a good alternative to doing SEO.        Cost-Per-Click (CPC) marketing is a great way to drive immediate, targeted traffic to your website in order to increase conversions and profits. The major search engines all offer CPC; Google’s service is called Google AdWords, and both Bing and Yahoo CPC can be managed together in Bing Ads. When you create a CPC campaign at one of the major search engines, you are advertising to a market that is already searching for a product, service or information—so your CPC ad places your business and website in a prime location to be found by potential customers. The images and explanations in this post use Google as an example to illustrate how CPC works; Google is a great place to start with a CPC marketing campaign because they currently handle the largest number of searches in the U.S. (65% according to a report released by ComScore.) If you do a CPC campaign on Yahoo! or Bing, the process would work in a similar way.